Role Brief – Managing Partner, Bound (Recruitment brief for The Onset – April 2025)
1. Why this role exists
Bound Interactive has pivoted—under Omnia Collective ownership—from a resource-augmentation studio to the AI-native CX transformation partner for Tier-2 Australian brands (A$500m–A$1.5b revenues). To hit our FY26 target of A$15 m revenue @ 20 % EBITDA, we need a proven CX consulting rainmaker who can sell ≥ A$3 m p.a. of multi-phase, multi-capability deals and coach others to do the same. The Managing Partner will lead revenue generation, shape the go-to-market, and embed a high-margin, seller-doer culture across Bound’s 50-person team and the wider Omnia network.
2. The five outcomes you must deliver
Outcome (12–24 months) How success is measured
1. Revenue: Close ≥ A$3 m net-new CX transformation projects, averaging ≥ A$250 k per deal.
Signed SOWs & CRM pipeline accuracy.
2. Pull-through: Drive ≥ 5 : 1 follow-on build revenue for Omnia (data, platforms, engineering).
% of CX projects that convert to implementation phases.
3. Margin: Maintain ≥ 50 % project gross margin on CX work; contribute to 35–40 % P&L margin.
Project financials & utilisation KPIs.
4. Capability lift: Hire / coach at least two Principal or Partner level sellers; upskill existing Partners in CX methods & enterprise selling.
Staff billable performance, internal NPS.
5. Market presence: Position Bound as a credible challenger to big-four digital consultancies; secure two speaking slots, one industry award, and targeted thought-leadership.
Brand metrics & inbound leads.
3. Key accountabilities
Domain Accountabilities
Sales leadership
Lead by example in origination and deal-closing; craft pursuit strategies; personally own a strategic account list; negotiate commercial terms that meet margin targets.
CX strategy & delivery
Serve as executive sponsor and subject-matter expert on CX visioning, journey re-design, service blueprinting, and AI-enabled insight programmes.
Go-to-market engine
Define end-to-end revenue playbook (marketing → qualification → proposal → delivery hand-off); embed disciplined CRM and bid governance.
Team building & coaching
Recruit, mentor and performance-manage Partners/Principals; instil seller-doer mindset; foster collaboration with Omnia’s data, platform and AI practices.
Commercial rigour
Forecast pipeline, oversee pricing, drive utilisation, and implement levers for continuous margin improvement.
Client advocacy Build C-suite relationships; act as trusted advisor; ensure delivery excellence and measurable value realisation to lock in annuity revenue.
4. What you bring
Must-have experience
• 15 + yrs in consulting / digital agencies, incl. 5 + yrs at Director/Partner in a recognised CX/Digital practice (e.g. Accenture Song, Deloitte Digital, Capgemini frog, Thoughtworks, EPAM).
• Demonstrated A$10 m + lifetime sales of CX/Service-design led transformation, with individual deals of A$1 m +.
• Built or scaled a consulting business / new brand in Australia—proved success without a mega-brand tail-wind.
• Hands-on expertise in journey mapping, service blueprinting, CX operating models, and AI-enabled VoC/VoE platforms (Qualtrics, Medallia, etc.).
• Track record hiring & mentoring senior consultants, driving utilisation and project profitability.
• Deep network of C-suite or SVP-level contacts across BFSI, energy, retail or other Tier-2 verticals.
Skills & mindset
• Commercial hunter mentality with strategic EQ—balances revenue urgency and long-term relationships.
• “T-shaped” leader: depth in CX strategy, breadth across data, platforms, engineering; fluent in selling + steering delivery.
• Storyteller and facilitator—makes AI + CX vision tangible to exec boards.
• Comfortable operating in a challenger brand: low ego, practical, willing to build playbooks hands-on.
• Champions diversity, experimentation, and measurable impact.
5. Compensation & benefits
Component Indicative range (AUD)
Fixed remuneration (base + super)
$260 k – $320 k
Sales incentive (uncapped)
10 %–15 % of GP on own deals, tiered accelerators beyond quota.
LTIP / equity $250k in Omnia ESOP at par value
Total cash OTE $400 k – $480 k+ (at A$3 m sales, 50 % margin)
Other Flexible/remote work, on-demand AI upskilling budget, wellness allowance, Omnia offsites.
6. Reporting & location
● Reports to: Omnia Chief Operating Officer
● Direct reports: Four Bound Partners, Business Ops Lead.
● Location: Sydney or Melbourne preferred; hybrid working encouraged; regular interstate travel.
7. Recruitment process
1. Intro call (Onset) – values & fit screener.
2. Panel interview (Bound + Omnia execs) – case study: crafting a A$2 m CX-to-implementation sales pursuit.
3. Business plan presentation – 90-day go-to-market strategy + revenue model.
4. Final culture conversation – meet wider Partner group.
5. Offer & reference checks.
8. How to express interest
Please contact The Onset with CV, major deal list, and a brief on your most impactful CX transformation engagement (incl. metrics delivered).
Bound is an equal-opportunity employer. We value creativity, evidence-based thinking, and teams who don’t take themselves too seriously while solving serious problems.
Prepared for The Onset by Bound Interactive – April 2025