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Reporting Manager: |
Senior Product Manager, GWP |
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Department: |
Digital |
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Approval Date: |
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Commitment to Organisational Values
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Commit to service excellence
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Treat each other with |
Demonstrate |
Be enthusiastic |
Maintain |
Position Purpose
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The Content Optimisation Lead is a key member of the Global Web Products & Platforms (GWP) squad, responsible for improving the performance of existing content across our websites and Sonic Healthcare’s Australian digital ecosystem. Working as part of a cross-functional squad alongside Product Managers, Designers, and Engineers, the role ensures that content is accurate, accessible, and discoverable, supporting the attraction of relevant, high-quality traffic and the achievement of meaningful customer outcomes. This role is focused on content performance rather than content creation. It supports improvements in how customers find, understand, and engage with Sonic Healthcare’s digital services through leveraging SEO, analytics, and experimentation, contributing to measurable growth with minimal reliance on paid marketing. |
Success Factors
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Required SFIA Capabilities
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Methods & Tools METL Level 4 |
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Content Design and Authoring INCA Level 4 |
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Content Publishing ICPM Level 4 |
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Data Analytics DAAN Level 4 |
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Stakeholder Relationship Management RLMT Level 4 |
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Position Accountabilities
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Operational Excellence |
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Team Contribution |
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Service Excellence & Partnership |
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Organisational Accountabilities
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Workplace Health & Safety |
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Security |
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Working Relationships
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Internal Contacts |
Direct Reports |
External Contacts |
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This position does not have direct reports. |
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Qualifications & Experience
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Demonstrated Experience |
Desired
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Education & Qualifications |
Desired
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Content Optimisation Lead SIT PD v1.0 1 Sonic Healthcare