Job title: Digital and Demand Generation Manager - B2B
Job type: Permanent
Emp type: Full-time
Industry: Information Technology (IT)
Location: San Francisco
Job published: 03-03-2026
Job ID: 64458

Job Description

Digital & Demand Generation Manager - B2B

We’re partnering with a rapidly scaling data centre platform powering next-generation high performance compute with 100% renewable energy.

Since launching almost a decade ago, the business has expanded significantly and is now at the forefront of sustainable infrastructure supporting AI, cloud and advanced compute workloads.

 

This is not a maintenance marketing role.

This is a build, scale and optimise mandate within a category-defining business.

The Opportunity

You’ll own end-to-end digital strategy and demand generation across global markets, driving brand visibility, qualified pipeline and revenue impact across enterprise and strategic accounts.

You’ll operate at the intersection of infrastructure, AI and sustainability, with direct exposure to senior commercial stakeholders.

Digital Campaign Strategy and Execution

  • Lead integrated campaigns across paid search, display, social, email, webinars and remarketing

  • Drive demand generation aligned to product launches, brand growth and lifecycle objectives

  • Optimise performance across Google Ads, LinkedIn, Meta and X

  • Execute structured A/B and multivariate testing to refine targeting and creative

Account-Based and Lifecycle Marketing

  • Design and scale ABM strategies targeting enterprise and priority verticals

  • Build persona-based nurture programs across buying stages

  • Align with Commercial and Product teams to drive sales enablement outcomes

Performance and Analytics

  • Own campaign reporting dashboards and channel ROI metrics

  • Forecast performance and optimise spend allocation

  • Identify market benchmarks, competitor movements and optimisation opportunities

Cross-Functional Collaboration

  • Partner with Product, Sales, Content and Design to ensure campaigns land commercially

  • Lead creative briefs, landing page strategy and campaign messaging

  • Support executive communications and event amplification initiatives

What We’re Looking For

  • Deep experience in digital, growth or demand generation marketing

  • Background in B2B cloud, AI, infrastructure or high-growth tech environments

  • Strong paid media execution across Google, LinkedIn, Meta and X

  • Hands-on experience with HubSpot, Salesforce and GA

  • Demonstrated ownership of pipeline targets and revenue contribution

  • Advanced analytical capability and performance optimisation mindset

  • Confident stakeholder engagement across senior commercial teams

 

You’ll thrive here if you’re commercially sharp, data-driven and comfortable operating across time zones in a fast-moving global environment.

This is an opportunity to shape global demand generation strategy inside a company that is scaling fast and thinking long-term.

Keen to learn more?  Apply online or email Michelle Rubinstein at The Onset at michelle@theonset.com.au