Job Description

Senior Product Manager – Digital Acquisition

Leading eCommerce & Subscription Business

We are looking for a Senior Product Manager- Digital Acquisition to own and optimise the top-of-funnel digital experience across a high-growth eCommerce and subscription business.

This role is laser-focused on driving new customer acquisition through performance-led digital journeys, sitting at the intersection of product, growth marketing, data, and engineering. You will own how customers land, convert, and progress through the acquisition funnel, with clear accountability for conversion, CAC efficiency, and first-purchase revenue.

This is not a generalist product role. It is a commercial, metric-driven acquisition role.

What you will own

• End-to-end ownership of the acquisition funnel, from first touch through to checkout

• Performance of all acquisition surfaces including landing pages, product pages, cross-sell placement, cart, and checkout

• Continuous optimisation of conversion across paid and organic traffic

• The CRO and experimentation roadmap, including A/B and multivariate testing

• Close partnership with Performance and Growth Marketing, translating channel insights into product-led improvements

• Acquisition KPIs including conversion rate, funnel drop-off, CAC efficiency, first-purchase revenue, and customer quality

• Improvement of multi-product and pricing funnels to maximise acquisition value

• Delivery of outcomes within a constrained and evolving platform environment

What we are specifically looking for

You must be able to demonstrate:

• Deep experience in digital acquisition and top-of-funnel optimisation within an eCommerce or DTC environment

• Strong fluency in performance marketing channels such as Meta, TikTok, and paid search, with the ability to partner credibly with growth teams

• A proven track record of driving measurable conversion and revenue uplift, not just shipping features

• Hands-on experience leading CRO and experimentation programs, with clear examples of wins delivered

• Strong commercial judgement, including the ability to assess trade-offs between conversion, CAC, and LTV

• Confidence operating in imperfect or constrained platforms, prioritising impact over perfection

• Clear, structured product thinking and the ability to make data-led decisions

What will set you apart

• Experience optimising acquisition funnels in subscription-based businesses

• Comfort working across multiple entry points and traffic sources at scale

• Principal-level thinking with the potential to grow into broader leadership responsibility

• A bias for action, accountability, and measurable outcomes

Why this role

• High-impact role with clear ownership of acquisition outcomes

• Direct influence on growth, revenue, and customer quality

• Close collaboration with senior product and growth leaders

• Opportunity to shape and mature the acquisition capability of a leading eCommerce brand