Job Description
About the Role
We’re looking for a Digital Marketing Specialist who can execute high‑impact digital campaigns that drive acquisition, retention, and revenue growth.
You’ll manage performance marketing, optimise funnels, and elevate the website and app experience — all while supporting a fast‑growing marketing function with data‑driven execution.
What You’ll Do
- Plan, launch, and optimise digital campaigns aligned with brand and go‑to‑market strategy
- Manage performance marketing channels and continuously improve traffic quality
- Analyse funnel performance from landing page to registration and deposit
- Optimise conversion rates through testing, insights, and user‑journey improvements
- Manage and update on‑site content, promotional placements, and digital merchandising
- Build and execute retargeting and reactivation campaigns to support lifecycle marketing
- Track performance, report on key metrics, and provide insights to the Head of Marketing
- Support integrated campaigns across digital, CRM, social, and community channels
- Ensure brand consistency across all digital touchpoints
- Assist with promotional initiatives, tournaments, VIP events, and product launches
- Coordinate the supply and distribution of merchandise to players and internal teams
What You Bring
- 2–3 years’ experience in digital marketing, performance marketing, or growth roles
- Experience in online gambling, gaming, crypto, or fintech (or strong interest in these sectors)
- Strong analytical mindset with the ability to interpret data and optimise campaigns
- Hands‑on experience with digital advertising platforms, tracking tools, and reporting
- Understanding of user funnels, conversion optimisation, and lifecycle marketing
- Ability to work in a fast‑paced, high‑growth environment
- Collaborative approach with strong communication and organisational skills
Why You’ll Love It
- Join a high‑achieving, collaborative team passionate about building a world‑class digital experience
- Play a key role in a high‑growth business shaping its global marketing engine
- Genuine career growth opportunities as the team and function scale
Sounds like your next role? Apply now or contact Karen at The Onset for more information: Karen@theonset.com.au