Job Description

About the Role

We’re looking for a Digital Marketing Specialist who can execute high‑impact digital campaigns that drive acquisition, retention, and revenue growth.

You’ll manage performance marketing, optimise funnels, and elevate the website and app experience — all while supporting a fast‑growing marketing function with data‑driven execution.

What You’ll Do

• Plan, launch, and optimise digital campaigns aligned with brand and go‑to‑market strategy
• Manage performance marketing channels and continuously improve traffic quality
• Analyse funnel performance from landing page to registration and deposit
• Optimise conversion rates through testing, insights, and user‑journey improvements
• Manage and update on‑site content, promotional placements, and digital merchandising
• Build and execute retargeting and reactivation campaigns to support lifecycle marketing
• Track performance, report on key metrics, and provide insights to the Head of Marketing
• Support integrated campaigns across digital, CRM, social, and community channels
• Ensure brand consistency across all digital touchpoints
• Assist with promotional initiatives, tournaments, VIP events, and product launches
• Coordinate the supply and distribution of merchandise to players and internal teams

What You Bring

• 2–3 years’ experience in digital marketing, performance marketing, or growth roles
• Experience in online gambling, gaming, crypto, or fintech (or strong interest in these sectors)
• Strong analytical mindset with the ability to interpret data and optimise campaigns
• Hands‑on experience with digital advertising platforms, tracking tools, and reporting
• Understanding of user funnels, conversion optimisation, and lifecycle marketing
• Ability to work in a fast‑paced, high‑growth environment
• Collaborative approach with strong communication and organisational skills

Why You’ll Love It

• Join a high‑achieving, collaborative team passionate about building a world‑class digital experience
• Play a key role in a high‑growth business shaping its global marketing engine
• Genuine career growth opportunities as the team and function scale

Sounds like your next role? Apply now or contact Karen at The Onset for more information: Karen@theonset.com.au