Job title: CRM Specialist
Job type: Permanent
Emp type: Full-time
Industry: Consumer
Location: Sydney
Job published: 24-02-2026
Job ID: 64090

Job Description

About the Role

We’re looking for a CRM Specialist who can deliver personalised, high‑impact lifecycle marketing. You’ll own CRM strategy end‑to‑end- building journeys, deploying campaigns, and creating player experiences that drive retention, engagement, and long‑term value. Working closely with the Head of Marketing, you’ll bring structure, creativity, and data‑driven execution to every stage of the player lifecycle.

What You’ll Do

  • Own the planning, execution, and optimisation of CRM and lifecycle campaigns
  • Build structured journeys across acquisition, onboarding, active play, VIP, churn prevention, and reactivation
  • Design and deploy targeted campaigns that increase player activity and deposit frequency
  • Manage all promotional communications — bonuses, tournaments, events, and product launches
  • Use segmentation, behavioural triggers, and automation within Fast Track to deliver personalised messaging
  • Oversee campaign QA, creative consistency, and regulatory compliance
  • Track performance, report on key CRM metrics, and provide insights to improve retention
  • Support integrated marketing campaigns across digital, CRM, social, and community channels
  • Ensure all communications align with brand positioning and tone of voice
  • Assist with promotional initiatives, VIP events, and product launches
  • Coordinate the supply and distribution of merchandise to players and internal teams

What You Bring

  • 2–3 years’ experience in CRM, lifecycle marketing, or retention roles
  • Experience in online gambling, gaming, crypto, or fintech (or strong interest in these sectors)
  • Hands‑on experience with CRM platforms (Fast Track experience highly regarded)
  • Strong understanding of segmentation, automation, and behavioural triggers
  • Analytical mindset with the ability to interpret data and optimise campaigns
  • Excellent attention to detail and commitment to compliant, high‑quality execution
  • Ability to thrive in a fast‑paced, high‑growth environment

Why You’ll Love It

  • Join a collaborative, high‑performing team passionate about player experience and growth
  • Play a key role in shaping lifecycle strategy in a rapidly scaling business
  • Strong career progression opportunities as the marketing function expands

Sounds like your next role? Apply now or contact Karen at The Onset for more information: Karen@theonset.com.au