Job title: Brand Manager - Financial Services
Job type: Permanent
Emp type: Full-time
Industry: Financials
Skills: brand
Salary type: Annual
Salary: AUD $140,000.00
Location: Sydney, CBD
Job published: 21-05-2025
Job ID: 52370

Job Description

Brand Manager – Financial Services

  • Implement brand strategies across a house of brands
  • Drive awareness, engagement and conversion
  • $150k package plus bonus

Join a fast-paced, purpose-led marketing team driving brand success across a portfolio of brands.

We're looking for a Brand Manager who is equal parts strategic, creative, and commercial. In this role, you’ll be instrumental in building and elevating dynamic brands, aligning every campaign and communication to our broader business goals and customer value proposition.

What You’ll Do

  • Implement brand strategies across diverse brands, ensuring alignment with company objectives.

  • Conduct market research and competitor analysis to inform positioning, messaging, and creative direction.

  • Partner with cross-functional teams (Product, Customer, People & Culture, Corporate Affairs) to drive brand consistency.

  • Own and evolve brand guidelines, tone of voice, and visual identity across all internal and external touchpoints.

  • Plan and execute multi-channel marketing campaigns (digital, social, advertising) that drive awareness, engagement, and conversion.

  • Monitor and analyse campaign performance to optimise results and provide data-driven recommendations.

  • Manage brand budgets with a sharp focus on ROI.

  • Build and maintain strong relationships with internal stakeholders, agency partners, and external vendors.

About You

  • You have demonstrated brand management, marketing, or advertising, preferably within financial services.

  • Proven experience in brand strategy, architecture, and execution.

  • Strong business partnering skills and the ability to influence across functions.

  • Exceptional storytelling and communication skills, with the ability to write and interpret briefs aligned to brand tone of voice.

  • Skilled at managing multiple projects, timelines, and stakeholders with precision.

  • Confident in applying customer insights, analytics, and market data to drive brand decisions.

  • Experience with campaign performance tracking and data analysis.

  • A mindset for continuous improvement and a passion for innovation.

You’ll be joining a collaborative, high-performing marketing team at a pivotal time of growth. With distinct brands to amplify, you’ll have the opportunity to flex your strategic thinking, storytelling ability, and leadership skills, all while delivering measurable impact across customer and commercial outcomes.

Ready to shape the brand voice and bring bold ideas to life?

Apply now or call Michelle Rubinstein at The Onset on 0413 463 043.