Job Description

Content Manager

• Drive engagement through insight-led storytelling
• Bring the organisation's brand essence and purpose to life amongst the community
• Lead and support change initiatives through seamless stakeholder engagement

Join an organisation that’s been serving the Tasmanian community for decades; a brand that is synonymous with integrity, purpose and empathy.  

With an already strong community presence to nurture and leverage and a values-led culture, this is where purpose meets lifestyle. 

If you're already in Tassie — or ready to make the move — you’ll find more than just great work here; think clean air, short commutes, fabulous food and wine, and a genuine sense of community.

In this newly created role, you'll be in the driving seat developing and delivering compelling content for the community, members and employees.  This organisation recognises the importance content plays in connecting authentically with audiences, delivering on brand promise and purpose, while informing and educating the community.  You'll craft and deliver cohesive, purpose driven content and messaging across all channels, creating engagement across diverse audience segments.

The Finer Details

• Establish the strategic communications framework and oversee the content lifecycle.
• Define and deliver an integrated content strategy with narratives that resonate with internal and external audiences.
• Transform traditional communications into engaging digital and multimedia formats.
• Work collaboratively with stakeholders to define and elevate the brand's values and purpose. 
• Leverage data and insights to ensure continuous improvement of communication performance.
• Optimise reach and engagement and develop targeted strategies for varying audience segments and personas.

What You Bring To This Role

As a storyteller at heart, with an innate ability to connect through compelling, creative content, you'll appreciate the opportunity to bring one of Tasmania's most trusted brands to life across multiple channels. You'll be able to showcase your:

• Proven expertise in leading, informing and delivering to communication and content strategies.
• Multi channel communication expertise, optimising content formats across digital and traditional channels ensuring they resonate with diverse audience segments.
• Ability to instil trust and buy in with stakeholders.
• A strong sense of purpose and passion for connecting with community.

If you're based in Tassie or looking to relocate, please apply online or call Michelle Rubinstein at The Onset on 0413 463 043.