Job Description
Head of CRM and Loyalty
- High growth retail business
- Develop and lead the CRM and loyalty strategy
- Amplify customer lifetime value
With a long history of driving outstanding results, a contemporary product offering and a sizeable customer base, this opportunity will appeal to CRM and loyalty experts that have a passion for delving into large customer data sets to drive CLTV and engagement.
The Opportunity
Leading a small team that is poised to grow ,and working cohesively with all parts of the business and senior leaders, you'll be responsible for:
- Developing the CRM and loyalty strategy, ensuring alignment with the overall marketing, branding and customer strategy.
- Optimising the customer lifecycle and driving a seamless customer experience.
- Owning and driving CLTV.
- Tracking and reporting all metrics at regular intervals and leveraging data and insights to make informed decisions.
- Keeping abreast of competitor activity and sector trends.
What It Will Take to Make your Mark
This role requires strategic thinking, curiosity for and interrogation of data, coupled with a passion for customer engagement. You'll bring:
- Prior experience working across large customer sets/databases.
- Knowledge of best-practice customer engagement email strategies and how to drive segmentation and personalisation.
- Practical knowledge and hands-on experience using and managing CRM systems (eg Emarsys) and loyalty systems (eg Yotpo).
- An understanding of digital and design technologies and tools (eg Shopify Plus, Photoshop, Figma)
- Digital and email marketing expertise with a strong understanding of email commercial performance.
- Technical and strategic experience designing and executing email campaigns.
- A flair and thirst for working in a fast-paced environment where innovation and results are rewarded.
Curious to find out more? Call Michelle Rubinstein at The Onset on 0413 463 043 or apply online.