Job title: Head of CRM and Loyalty
Job type: Permanent
Emp type: Full-time
Industry: Consumer
Skills: crm loyalty ecommerce
Salary type: Annual
Salary: negotiable
Job published: 06-03-2025
Job ID: 49658

Job Description

Head of CRM and Loyalty 
 
  • High growth retail business
  • Develop and lead the CRM and loyalty strategy
  • Amplify customer lifetime value
 
With a long history of driving outstanding results, a contemporary product offering and a sizeable customer base, this opportunity will appeal to CRM and loyalty experts that have a passion for delving into large customer data sets to drive CLTV and engagement.
 
The Opportunity
Leading a small team that is poised to grow ,and working cohesively with all parts of the business and senior leaders, you'll be responsible for:
  • Developing the CRM and loyalty strategy, ensuring alignment with the overall marketing, branding and customer strategy.
  • Optimising the customer lifecycle and driving a seamless customer experience.
  • Owning and driving CLTV.
  • Tracking and reporting all metrics at regular intervals and leveraging data and insights to make informed decisions.
  • Keeping abreast of competitor activity and sector trends.

What It Will Take to Make your Mark

This role requires strategic thinking, curiosity for and interrogation of data, coupled with a passion for customer engagement.  You'll bring:

  • Prior experience working across large customer sets/databases.
  • Knowledge of best-practice customer engagement email strategies and how to drive segmentation and personalisation.
  • Practical knowledge and hands-on experience using and managing CRM systems (eg Emarsys) and loyalty systems (eg Yotpo).
  • An understanding of digital and design technologies and tools (eg Shopify Plus, Photoshop, Figma)
  • Digital and email marketing expertise with a strong understanding of email commercial performance.
  • Technical and strategic experience designing and executing email campaigns.
  • A flair and thirst for working in a fast-paced environment where innovation and results are rewarded.

Curious to find out more?  Call Michelle Rubinstein at The Onset on 0413 463 043 or apply online.



Apply with indeed
File types (doc, docx, pdf, rtf, png, jpeg, jpg, bmp, jng, ppt, pptx, csv, gif) size up to 5MB
File types (doc, docx, pdf, rtf, png, jpeg, jpg, bmp, jng, ppt, pptx, csv, gif) size up to 5MB