Digital Marketing Manager

• Scale up agile business with a clearly defined growth strategy
• Develop and deliver the digital blueprint to drive lead generation and conversion
• Circa $200k package plus bonus

It’s not often a role is created where you are in the driving seat to develop a strategy to propel growth and then bring it to life.

This is a newly created role in a values led organisation that is embarking on their next phase of growth.  With a compelling and cutting edge product offering to take to market, you’ll play a pivotal role in driving interest, lead generation and conversion for the business.

What you’ll be doing

As a digital specialist armed with the curiosity to keep abreast of the competitor landscape and latest trends, you’ll be:

• Developing the digital blueprint aligned to broader marketing and business goals.

• Identify and leverage the most relevant digital channels to connect and engage with target customers.

• Drive brand awareness through digital channels.

What will help you be successful

This role will suit someone that gets energised in an entrepreneurial start-up; someone with a strong desire to create a platform for growth and collaborate with others to make this happen.   With a solid digital career behind you, superb analytical and problem solving skills and proficiency in UX/UI principles, you’ll relish the opportunity to showcase your expertise in:

• Driving website traffic, lead generation and conversion.

• Leveraging social media to drive engagement.

• Utilising SEO, PPC advertising, social media marketing, content and email marketing.

• Managing and optimising digital campaigns across multiple channels.

If you’re a whizz in HubSpot and have a solid knowledge of Google Analytics and other analytical tools this will help you hit the ground running from day 1.

How will I measure my impact

Looking back on your time in the business, you’ll be proud of the

• Digital marketing strategy you have set, with clear alignment to the broader business growth plan.  

• Online lead gen plan you have implemented that has successfully led to acquisition, retention and ROMI.

• Customer led, insights-based content you have developed that has successful enhanced brand awareness and consideration.  

• Learns you’ve experienced by testing new advertising channels to engage target customers.

• The engagement you have driven with internal stakeholders as you regularly share metrics and trends with the business. 

Sounds like a role for you?  Call Michelle Rubinstein on 0413 463 043 at The Onset or apply online.