Job Description
Head of Digital
B2B SaaS | Tech | Compliance | Workforce Management
Sydney | $180K–$200K plus super and bonus
This is a senior leadership role at the centre of a PE-backed B2B tech business undergoing significant transformation across its product portfolio, platform architecture and go-to-market model.
Operating across complimentary yet distinct product lines, the business is entering a critical growth phase with new platform launches, brand evolution and a clear mandate to scale pipeline and revenue performance over the next 12–24 months.
As Head of Digital, you will own and build a predictable, scalable digital growth engine across multiple product lines, driving qualified pipeline, improving conversion and supporting client retention across all digital touchpoints.
You’ll sit at the intersection of marketing, sales and product, reporting to an inspirational, hands-off CMO while operating within a matrix structure with accountability to individual product P&Ls.
What You’ll Own
Digital Acquisition and Growth
- End-to-end strategy across paid, owned and organic channels
- Performance across paid search, paid social, SEO, content, display and partner channels
- Channel mix optimisation based on CAC, LTV and ROAS
Full Funnel Performance
- Conversion optimisation from first touch through to MQL/SQL
- Website, landing page and UX performance (CRO, testing, experimentation)
- Alignment with Sales on lead quality, pipeline velocity and conversion benchmarks
Data, Martech and Attribution
- Ownership of performance metrics: CAC, CPL, ROAS, conversion rates and pipeline contribution
- Evolution of the martech stack (CRM, automation, attribution, analytics)
- Executive-level reporting and commercial insights
Leadership and Scale
- Lead and grow a high-performing digital team
- Build a performance-first, test-and-learn culture
- Scale capability and budget in line with aggressive growth targets
Cross-Functional Influence
- Partner with Sales, Product, Brand and Customer teams
- Influence budget allocation and demonstrate ROI
- Operate effectively within a matrixed, multi-product environment
Retention and Lifecycle Engagement
- Extend digital thinking beyond acquisition into retention and client engagement
- Optimise digital touchpoints across the customer lifecycle
- Support product adoption and reduce churn through digital experience
The Context
- PE-backed business
- Multi-product environment with distinct P&Ls and growth targets
- Major platform and brand transformation underway
- High expectations for accelerated (“hockey stick”) growth over the next 12–24 months
- Success requires balancing performance across all product lines, not just isolated wins
What You Bring
- Deep expertise in B2B digital marketing, coupled with a passion for and experience leading teams
- Proven experience scaling digital acquisition in multi-product or SaaS environments
- Strong commercial acumen - you think in revenue, not just metrics
- Deep understanding of full-funnel performance and conversion optimisation
- Experience managing budgets ($2M+) and building high-performing teams
- Familiarity with PE-backed environments and operating rhythms - this is essential
- Martech fluency (CRM, attribution, analytics, paid platforms)
What Sets You Apart
- You can clearly demonstrate impact on CAC, ROAS and funnel efficiency
- You’ve built and developed teams, not just inherited them
- You understand ICP, segmentation and how to build acquisition around it
- You think about who you’re acquiring, not just how many
- You bring a strong point of view on where B2B digital is heading (AI search, intent data, dark social)
- You drive performance and accountability without ego
Why This Role
- This is a rare opportunity to step into a true commercial leadership role where digital is a core growth lever, not a support function.
- You’ll shape the strategy, build the capability and directly influence revenue outcomes during a critical transformation phase.
If you feel you meet the requirements and are curious to learn more, please apply online or call Michelle Rubinstein at The Onset on 0413 463 043.