Job Description

Head of Consumer Growth

Sydney | High-Growth FinTech | Strategic Leadership Role

A rare opportunity to join one of Australia’s fastest-growing fintechs that is reshaping how consumers access finance.

This founder-led, ASX-listed business has built a reputation for challenging traditional players through smart technology, better customer experiences and a relentless focus on innovation.

 Since launching, the company has continuously scaled while continuing to take meaningful market share across their category.

With a sizeable but nimble team in place, the business sits in the sweet spot of being large enough to have real market impact, yet small and agile enough for individuals to genuinely influence strategy and outcomes.

As growth accelerates, they are now seeking a Head of Consumer Growth to lead and scale one of the company’s most important revenue channels.

The Opportunity

A part of the Exec leadership team, this role owns the end-to-end strategy and performance of the direct-to-consumer channel.

You will take full commercial ownership of the digital channel, defining the growth roadmap, optimising the customer journey, and leading a multidisciplinary team across marketing, sales and digital.

This role combines strategy, growth leadership and P&L accountability, making it ideal for someone who thrives in high-growth, data-driven environments.

Key Responsibilities

Strategy & P&L Ownership

• Define and execute the direct-to-consumer strategy aligned with broader business objectives

• Own the P&L for the digital channel and drive sustainable revenue growth

Growth & Customer Acquisition

• Lead customer acquisition strategy across digital marketing and performance channels

• Optimise the conversion funnel to maximise ROI and deliver against ambitious growth targets

Customer Journey & Value Optimisation

• Continuously improve conversion, retention and customer lifetime value

• Use data-driven segmentation and advanced analytics to drive cross-sell, upsell and refinance opportunities

Leadership & Team Development

• Lead and grow a multidisciplinary team across growth marketing, sales and digital optimisation

• Establish strong performance frameworks, KPIs and capability development pathways

Product & Market Innovation

• Identify opportunities for new products, pricing strategies and channel expansion

• Lead competitive analysis and market insights to support innovation and growth

Strategic Partnerships

• Manage and grow key strategic partnerships, including major financial institutions and distribution partners

Technology & Customer Experience

• Oversee the MarTech stack and continuously improve the digital application journey

Risk, Compliance & Operations

• Partner closely with risk, compliance and operations teams to ensure responsible lending practices while improving efficiency and customer outcomes

About You

You are a commercially minded digital leader who combines strategic thinking with hands-on execution.

You thrive in high-growth environments, enjoy building and leading teams, and have a strong track record of delivering measurable outcomes through digital channels.

You will likely bring:

• Deep B2C experience across digital growth, product, sales leadership, partnerships or portfolio management

• Proven ability to design and optimise customer journeys and conversion funnels

• Strong commercial acumen with experience owning revenue, budgets or P&L

• Experience leading cross-functional teams spanning marketing, product and sales

• Exceptional stakeholder management skills and the ability to influence across an organisation

• Experience in fintech, consumer lending or financial services is highly regarded, though leaders from other high-growth direct-to-consumer businesses may also be considered.

You’ll be joining a high-performing, collaborative and ambitious team that is building one of Australia’s most innovative fintech platforms.

The culture is entrepreneurial and outcome-focused, with a strong emphasis on ownership, innovation and continuous improvement.

You Will Benefit From:

• The opportunity to shape a critical revenue channel in a scaling fintech

• Working with a smart, ambitious and collaborative team

• A culture that encourages innovation and new ideas

• Flexible working arrangements

• Professional development and learning opportunities

If you’re excited by the opportunity to lead digital growth in a high-performing fintech and play a key role in shaping their growth strategy, I would love to hear from you.

Apply now or call Michelle Rubinstein at The Onset on 0413 463 043.