Job Description

Group Head of Marketing - B2C Scale-Up

• Lead and drive the customer marketing blueprint to drive growth
• Uncover new opportunities through a data driven and analytical approach
• Nurture and guide your team to deliver individual and business success

 

When the art and science of marketing come together in a well thought out strategy that is aligned to lofty business goals, and when a leader has the passion, analytical edge and know-how to bring it to life, this is where the magic occurs.

 

Stepping into this role, you'll be in the driving seat to cement a hyper growth business as a market leader by identifying target segments, connecting authentically with customers and amplifying growth across local and global markets.  

 

You'll be energised by the opportunity to combine your strategic thinking capabilities and curiosity for data to deliver compelling initiatives, and have a passion for applying your expertise to:

• Developing a best practice multi channel marketing blueprint to amplify the brand and identify, attract and retain target customer segments in each geography
• Delivering cutting edge digital initiatives, showcasing your expertise in best practice methodologies to drive compelling online experiences
• Developing best in class CRM workflows
• Driving price, product, place and promotion strategic planning
• Showcasing your expertise in brand development
• Leveraging and interrogating what the data is telling you and make effective decisions
• Coaching and mentoring a tight-knit team to deliver individual, customer and business success
• Championing the marketing efforts across the leadership team and using their know-how to influence the strategy

This role will tempt a strategic yet hands-on B2C marketer from a scale-up environment that can leverage their strategic planning expertise and highlight their:

• Expertise in working across multiple global markets
• Track record in driving sustained growth through integrated and full funnel customer marketing initiatives
• Deep expertise in CX/CRM
• Analytical skills, with a demonstrated ability to delve into and interrogate data
• Leadership skills and ability to build and nurture relationships across a diverse team both locally and offshore
• Ability to make decisions that count and deliver programs of work to agreed timeframes

If this sounds like it has your name on it and you'd like some of the finer details, apply now or get in touch with Michelle Rubinstein at The Onset on 0413 463 043.