Job Description

• Lead paid search and social campaigns, taking charge of audience targeting
• Drive campaign success by continuously refining tactics and optimising performance
• $130k-150k+super+benefits

Are you a data-driven strategist with a flair for luxury retail? Join a leading premium retail brand as the new Digital Performance Manager and play a pivotal role in shaping digital presence. In this role, you’ll own the strategy, execution, and optimisation of paid search and social campaigns, driving visibility, engagement, and conversions with precision and creativity.

Why you’ll love this role:

• Strategic Impact: Be the expert driving visibility and audience engagement across paid search and social media platforms.

• End-to-End Ownership: From budget management to audience segmentation and campaign analytics, you’ll take full ownership to maximise ROI.

• Collaboration & Innovation: Work with creative, content, and brand teams to produce impactful ad campaigns that elevate brand awareness and fine-tune the customer journey.

Key Responsibilities:

• Integrated Campaign Strategy: Develop and implement paid search and social media strategies to expand reach, identify new markets, and engage target audiences with precision.

• Customer-Centric Targeting: Leverage audience segmentation and insights to design high-impact ad content and visuals tailored to client’s unique customer sets.

• Paid Search Management: Run high-performing campaigns across Google Ads, Bing Ads, and other platforms, using keyword research and data insights to refine performance.

• Social Media Strategy: Drive paid campaigns on platforms such as Facebook, Instagram, Pinterest, and LinkedIn, creating content that enhances brand’s visibility and resonates with luxury buyers.

• Cross-Channel Collaboration: Partner with social, content, and creative teams to align organic and paid strategies, ensuring cohesive messaging that reinforces brand goals.

• Market Localisation: Customise campaigns for different regions, tailoring content and targeting to boost relevance and engagement across diverse markets.

• Analytics and Reporting: Use tools like Google Analytics to track key metrics, providing data-backed insights and making adjustments to optimise performance.

• Budget Management: Strategically manage budgets and bids to maximise campaign profitability and ROI.

What You Bring:

• Extensive Paid Media Experience: Strong background in paid search and social media marketing, with a keen understanding of PPC, SEO, and data-driven strategies.

• Analytical Mindset: Proficient in Google Analytics, Facebook Ads Manager, data management for feed optimisation and marketing automation scripting.

• Creative and Collaborative: Ability to work closely with content, brand, and creative teams to develop cohesive campaigns that align with the luxury brand voice.

• Trend-Driven: Passion for staying ahead of industry trends, platform updates, and best practices in digital advertising.