Job Description
B2B Growth Marketing Lead
- Own growth from positioning to execution, optimisation and revenue impact
- Dynamic, high growth fintech
- $130k - $140k plus super and bonus
The Opportunity
This is not a 'set the strategy and step back' role. It’s for someone who likes to own growth end-to-end—from positioning through to execution, optimisation and revenue impact.
You’ll join a fast-scaling fintech operating in the payments space. The business is in a high-growth phase, with strong product-market fit and clear runway.
If you’re commercially wired, data-led, and equally comfortable in a Figma file as you are in a pipeline review, you'll want to read on.
What You’ll Own
- Shape and refine the brand narrative, simplifying complex product features into compelling, high-converting messaging
- Design and execute growth campaigns across acquisition and existing customer expansion
- Lead the visual execution of sales and ABM assets (decks, landing pages, partner materials)
- Apply UX/UI principles across all marketing touchpoints to improve conversion
- Identify funnel friction and drop-off points; and fix them
- Define and track core growth KPIs, using data to scale, refine or kill initiatives
- Run competitor and voice-of-customer analysis to sharpen positioning and win rates
- Partner with Sales Ops to deliver coordinated ads, email and outbound programs
- Build and optimise a referral engine across partners and customers
- Support event strategy and execution, including messaging and collateral
- Drive expansion within existing accounts through insight-led programs
What You Bring
- 5+ years in B2B growth or product marketing, ideally in tech or long sales-cycle environments
- A track record of owning revenue or pipeline impact, not just campaign delivery
- Strong ABM experience, with evidence of influencing closed-won deals
- Ability to translate complexity into clear, visually compelling content
- Hands-on capability across execution - this is not a pure strategy role
- Deep understanding of funnel optimisation, conversion and ROI improvement
- Experience building scalable design systems/templates
- Strong grasp of UX/UI for marketing
- Comfortable operating in a start-up / scale-up environment
Why This Role
- Genuine ownership of growth, not just a slice of it
- A product with strong market relevance and emotional resonance
- High visibility and direct impact on commercial outcomes
- A business that values speed, clarity and execution over bureaucracy
If you’re looking for a role where you can see the direct commercial impact of your work and move fast doing it, apply online or call Michelle Rubinstein a The Onset on 0413463 043.