Job Description

Performance Marketing Specialist

Are you skilled in data-driven digital marketing and eager to drive measurable results? We're seeking a Performance Marketing Specialist to develop, execute, and optimise campaigns across Google Ads and Meta Ads. This role involves managing campaigns from strategy to daily optimisation, with a strong focus on analytics and ROI.

Key Responsibilities

• Develop, execute, and optimise Google Ads (Search, Display, Video) and Meta Ads (Facebook/Instagram) campaigns to drive measurable performance improvements (CPC, CPL, CPA, ROI) and customer acquisition growth.

• Independently manage the end-to-end process of campaign execution, from strategy creation and budget management to daily optimisation.

• Analyse campaign performance regularly, providing detailed reports and actionable insights on CPC, CPL, CPA, ROI, and other relevant metrics.

• Collaborate with the wider marketing team to integrate paid campaigns with organic efforts and other digital marketing strategies.

Requirements

• 3+ years of experience executing Google Ads and Meta Ads campaigns with a proven track record of driving ROI.

• Strong experience with campaign performance reporting, analysis, and data interpretation.

• Highly skilled in campaign optimisation across all stages, including bidding strategies and A/B testing.

Bonus Points

• Experience running performance marketing campaigns in complex, highly-regulated industries such as financial services or gaming.

• Experience with programmatic advertising and native content campaigns.

• Experience running ads on platforms beyond Google and Meta, such as Reddit or Twitter.

If you're ready to drive measurable results and optimise marketing spend, apply now.