Job Description

Content Optimisation Lead 

Own the performance engine behind a leading HealthTech’s digital ecosystem

• Drive SEO, content performance, and conversion at scale
• Work across a multi website strategy  in a complex, multi-stakeholder environment
• Shape how patients and clinicians discover and engage with digital healthcare

About the Company

This is a leading healthcare business at the forefront of innovation and customer care, operating one of the most expansive digital ecosystems in Australia.

With a strong investment in digital transformation, they are evolving how patients, clinicians, and partners interact with healthcare services, with a focus on accessibility, trust, and high-quality customer outcomes.

About the Role

This is not a content creation role. This is about owning and optimising performance at scale.

As the Content Optimisation Lead, you will sit within a global product function, partnering closely with Product, Design, Engineering, and Marketing to improve how content performs across a large, multi-site environment.

You will be responsible for ensuring content is discoverable, accessible, and conversion-focused, driving measurable growth in organic traffic and customer engagement.

Key areas of focus include:

• Leading content optimisation strategy across a large digital ecosystem
• Improving SEO performance, discoverability, and inbound traffic quality
• Driving conversion improvements across key customer groups
• Embedding content optimisation into product and delivery workflows
• Leveraging analytics, experimentation, and AI-assisted search to inform decisions
• Establishing scalable governance and lifecycle management practices

About You

You are commercially minded and data-led, with a strong point of view on how content drives outcomes.

You likely bring:

• 5+ years in content optimisation, SEO, or digital content strategy
• Proven experience improving organic search and conversion metrics
• Experience operating in complex, multi-site or enterprise environments
• Strong analytics capability, able to turn data into clear actions
• Experience working cross-functionally with Product, Design, and Engineering
• Confidence influencing stakeholders and shaping prioritisation

Exposure to regulated industries or healthcare is beneficial but not essential.

What’s on Offer

• Opportunity to shape content performance across a national digital footprint
• High-impact role within a mature product and digital environment
• Work on meaningful customer outcomes in healthcare
• Collaborative, cross-functional team with strong leadership support