Job Description

Head of Customer Acquisition

Sydney or Melbourne | Financial Services | Hybrid

We are partnering with a well-known financial services brand in their search for a Head of Customer Acquisition.

This leadership role will take ownership of the customer acquisition strategy across digital and above-the-line channels, driving measurable growth while optimising the end-to-end customer journey.

You will lead a high-performing marketing function and work closely with product, analytics and commercial teams to ensure acquisition initiatives are aligned to broader business objectives.

The Role

As Head of Customer Acquisition, you will lead the strategy, execution and optimisation of all acquisition marketing initiatives.

Key responsibilities include:

Strategy & Growth

• Develop and execute end-to-end acquisition strategies across digital and ATL channels

• Drive measurable new customer growth through data-led marketing initiatives

• Partner closely with product leaders to align campaign objectives, KPIs and outcomes

• Lead integrated acquisition campaigns across paid media, digital platforms and partnerships

Performance Marketing & Optimisation

• Oversee performance marketing initiatives and continuously optimise campaigns to maximise ROI

• Analyse customer behaviour, attribution models and conversion metrics to identify growth opportunities

• Optimise the online acquisition journey to improve engagement and conversion rates

• Champion experimentation and a strong test-and-learn culture

Analytics & Reporting

• Establish clear acquisition KPIs, reporting frameworks and dashboards

• Deliver regular insights and performance updates to senior leadership

• Use analytics to inform strategic decisions and campaign optimisation

Agency & Budget Management

• Manage external media agencies and vendor partnerships

• Oversee marketing budgets and ensure strong return on investment

• Negotiate contracts and ensure agency performance aligns with campaign goals

Leadership

• Lead and mentor a high-performing acquisition marketing team

• Build internal capability across performance marketing, analytics and data-driven decision making

About You

You are a commercially driven acquisition marketing leader with a strong track record of delivering measurable growth. You will bring:

• Significant experience in customer acquisition or performance marketing leadership

• Experience within financial services, fintech, telco, e-commerce, marketplaces or other high-volume consumer businesses

• Strong expertise across digital media, ATL campaigns and integrated marketing

• Deep understanding of analytics, attribution and conversion optimisation

• Experience managing agency partnerships and large marketing budgets

• Strong stakeholder management skills with the ability to influence senior leaders

• A strategic mindset combined with strong operational execution

Why This Role?

• Lead the acquisition strategy for a rapidly growing organisation

• Work within a data-driven and performance-focused marketing culture

• Significant opportunity to shape growth strategy and drive measurable impact

• Hybrid working environment and collaborative leadership team

If you're passionate about building scalable acquisition engines and driving measurable growth, please apply online or call Michelle Rubinstein at The Onset on 0413 463 043.