Job Description

Head of Digital Performance - Luxury Retail Brand

- Define and bring to life the global digital strategy

- Drive global engagement across all digital channels

- Optimise digital marketing performance, maximise ROI and amplify the brand across global markets

We are proud to be partnering with one of Australia's leading luxury brands dedicated to providing customers with an exceptional online and instore shopping experience, combining elegance and premium quality with cutting-edge technology.  As part of their continued global growth and innovation, a new role has been created to set and guide the digital performance strategy, ensuring digital customer engagement is as luxurious and seamless as their brand.

In this newly created position as Head of Performance Marketing, picture yourself joining a founder led business in the retail sector that has embarked on major global growth; a business that wants to replicate their impeccable physical customer connectivity via online channels. 

Purpose:

Leading and building a team, you’ll be responsible for developing and implementing data-driven strategies to optimise global digital marketing performance. This role will oversee all aspects of digital marketing including paid search, social media, SEO, digital campaigns, email marketing and web analytics, enhancing digital customer engagement, maximising ROI and amplifying the brand across global markets. 

The Remit:

• Strategic Leadership:
  • Develop and execute a comprehensive digital performance strategy aligned with overall business objectives.
  • Lead, motivate and inspire a team of specialists to drive growth, engagement and conversion across all digital channels, balancing short term goals with long-term brand growth and digital customer engagement.
  • Provide leadership, guidance, structure and accountability across the team including budget allocation, shifts in audience targeting, channel mix and new platform testing, creating a faster, more efficient workflow.
  • Workforce planning/resource allocation to cover for leave, peak or seasonal demands.
• Performance Optimisation:
  • Analyse and interpret data to identify trends, insights and opportunities for optimisation.
  • Implement A/B testing and other performance enhancement tactics to improve campaign effectiveness.
• Cross-Channel Ownership and Coordination:
  • Oversee integrated digital campaigns, ensuring consistent messaging and branding across all digital platforms as well as cohesion with offline marketing initiatives to drive quality traffic, engagement and conversions.
  • Collaborate with content, creative and brand teams to develop compelling campaigns that resonate with target global audiences.
• Digital Feed Management:
  • Build, manage, and optimise digital feeds across multiple platforms (e.g Google Shopping, social commerce, affiliate networks) to drive performance and ensure products are displayed accurately and effectively. 
  • Coordinate with e-commerce and product teams to maintain data integrity and align feed updates with inventory and product changes.
• Data Flow and Management:
  • Ensure efficient and accurate data flow across digital platforms to support campaign tracking, performance monitoring and attribution. 
  • Manage integrations with Marketing Cloud and external databases to support comprehensive data management for segmentation and personalisation.
• SQL and Custom Data Segmentation:
  •  Use SQL to create custom data segments, queries, and reporting for precise audience targeting and insights. 
  • Leverage data within Marketing Cloud and integrate it with external databases to support highly targeted campaigns.
• Market Growth: 
  • Tailor digital marketing strategies for both established and growth markets, ensuring a localised approach that reflects the unique characteristics of each market.
• Analytics and Reporting:
  • Utilize analytics tools (e.g., Google Analytics, Tableau etc) to track KPIs and measure the performance of digital initiatives.
  • Prepare and present reports on global digital performance to senior leadership, offering insights and recommendations for improvement.
• Budget Management: 
  • Manage the digital performance marketing budget, ensuring effective allocation of resources to maximise ROI.
  • Monitor and adjust spending based on campaign performance and emerging opportunities.
• Stay Current:
  • Keep abreast of digital marketing trends globally, global customer behaviour, technologies and best practices to drive continuous improvement and innovation, ensuring the team pivot quickly as digital engagement and customer behaviour evolves.

Your Background:

You know what it takes to 'build the plane while you're flying it', and you get energised by flexing your strategic and technical capabilities at the same time.  You value being office-based  because you believe it's the best way to get to know your colleagues, build culture and develop and coach your team.  And you appreciate being in a work setting where everything is state of the art and at your fingertips.  And free parking options in the local area will make your commute more enjoyable.  You bring:

• Bachelor’s degree in Marketing, Business or a related field.
• Expertise in digital performance marketing and e-commerce across global markets.
• Advanced skills in data management and marketing automation scripting are crucial to enable complex, personalised, and automated digital experiences.
• Experience driving digital growth across multiple markets and localising strategies where appropriate.
• A proven track record in performance optimisation and team leadership.
• Strong analytical skills and data nous, along with proficiency in digital marketing analytics tools and platforms.
• Hands on experience with various digital channels, including SEO, SEM, social media, and email marketing.
• Excellent leadership, communication, and project management skills.
• A results-oriented mindset with a passion for driving measurable impact.

If you've carved out a career driving digital performance marketing and e-commerce, ideally in a global setting, and want to combine your passion for digital with luxury, we should connect.  

Apply online or call Michelle Rubinstein at The Onset on 0413 463043.

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