“Traditional marketing talks at people. Content marketing talks with them.”
– Doug Kessler
If you want to join the conversation and raise your voice above the fray, you could be just the individual we’re looking for.
We are working with a global data-driven retail solutions company to find them the best Content Marketing Director on the US market.
We’re talking, hands-on, analytics-driven and raring to execute and set the content strategy.
In a nutshell… as a digital marketer at heart, they want you to bring your experience across a range of channels (Google Ads, LinkedIn, Facebook etc) and formats, and combine it with creative and well-researched content that will set traffic and engagement alight (and these are just some of the metrics you will be working with!)
Embedded in a diverse and inclusive team with a self-professed ‘fun factor’ as standard, remote working and access to cutting edge AI… get ready to play as hard as you work.
On a role…
Set content strategy for digital and offline channels to align with campaign and business goals, and translate that strategy into compelling new content
Set content strategy for digital and offline channels in line with the campaign and business goals and translate that strategy into compelling new content that creates heroes amongst our target audiences while encompassing HIVERY brand personality and tone.
Work with cross functional teams (Sales, Customer Success, Product) to understand content requirements and improve on existing content performance (i.e., click-through rates, traffic, and conversions and feedback)
Conduct ongoing audits and implement SEO best practices throughout the content creation process
Own the content calendar (blog, social media, email newsletters), including scheduling, publishing, distribution, tracking success and areas of improvement
Manage the editorial process, sourcing and managing external writers as needed
You’re hot on Saas or CPG/Retailer, well-versed in HubSpot, are a dab hand with graphic design software, and can demonstrate all that your B2B marketing communications experience has to offer.
If that’s you and if you’re good on paper and can understand and translate technical speak and product offerings into compelling messages – APPLY NOW!
Call Nidhi on 0452 571 498 or email firstname.lastname@example.org.